Step-by-step workflow guide for building Singil from MVP to P500K MRR. Every phase, every task, every automation — mapped out.
Wide-open market. No dominant player. 50K+ landlords tracking rent in notebooks and group chats.
Each phase has specific workflows — build, market, automate, and revenue tasks that run in parallel.
Sachet pricing — small, digestible amounts aligned with PH landlord budgets. Free tier hooks them in.
Revenue projection: 1,000 paying users at avg P450/mo = P450K MRR. At 15% free-to-paid conversion, need ~6,700 total users. Achievable in 12 months with FB groups + referrals + SEO.
Everything runs on Cloudflare's free tier until you hit serious scale. Near-zero infra cost.
Monthly cost at 1,000 users: n8n hosting ~P500 + Semaphore SMS ~P1,000 + Domain P50 = ~P1,550/mo. Everything else is free tier. That's 99.7% margin on P450K MRR.
If you're not measuring it, you're not managing it. Key metrics by milestone.
| Metric | Month 1 | Month 3 | Month 6 | Month 12 |
|---|---|---|---|---|
| Registered Landlords | 50 | 200 | 1,000 | 5,000 |
| Paying Customers | 0 | 30 | 200 | 1,000 |
| Monthly Recurring Revenue | P0 | P15K | P100K | P500K |
| Rooms Managed | 100 | 1,000 | 10,000 | 50,000 |
| Free → Paid Conversion | — | 10% | 15% | 20% |
| Monthly Churn | — | 12% | 7% | 5% |
| DAU / MAU Ratio | 30% | 40% | 50% | 60% |
| NPS Score | — | 30 | 50 | 70 |
As a solo operator, structure your week for maximum output. Ship, market, measure — repeat.
50,000+ landlords are tracking rent in notebooks. Be the one who gives them a better way.